Health Communication Programs 



 
 November 21, 2008

 
Course Syllabus


Please be advised that information on these pages will change prior to the start of class.


Course Description (# 410.755.81) | Course Objective | Course Topics | Course Materials | Exams and Grading Policy | Other Resources | Contact Information | Help | Schedule | Ethical Conduct


 

Course Description (# 410.755.81)

Focuses on the step by step design, implementation, evaluation, and critique of communication programs designed to change behavior. Students create actual mini-campaigns and use the simulation SCOPE to develop these hypothetical campaigns in the U.S. Students present their final projects in the form of PowerPoint presentations.


Course Objective

At the end of this course, you will be able to carry out a small-scale health communication campaign to promote a desirable health practice. You will be able to develop a project, including researching, designing, and developing materials and implementing, monitoring, and working with evaluators to measure the project's effectiveness. You will demonstrate competency by preparing and reporting on a complete campaign developed with SCOPE software. Course grading will be based on this presentation, LiveTalk participation, assignments, and a midterm exam.


Course Topics

  • Module 1: Conceptual Frameworks and Processes for Strategic Health Communication
  • Module 2: Program Analysis
  • Module 3: Audience Analysis
  • Module 4: Strategic Design
  • Module 5: Message and Materials Development
  • Module 6: Management of IEC Programs 
  • Module 7: Enter-Educate
  • Module 8: Evaluation of IEC Programs

Course Materials

The course's required readings and materials are available online.

The textbooks can be ordered through:
Matthews Johns Hopkins Medical Book Center
1830 East Monument Street, Baltimore, MD 21205 USA
410.955.3931 or 800.266.5725
Fax 410.955.0576

They are also available at Amazon.com.

  1. Piotrow, P.T., Kincaid, D.L., Rimon, J.G., and Rinehart, W.E., Health Communication: Lessons from Family Planning and Reproductive Health. Westport, CT: Praeger. 1997. 
  2. Entertainment-Education and Social Change: History, Research, and Practice
    Editors: Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido
    Publisher: Lawrence Erlbaun Associates, 2004
    ISBN: 0-8058-4552-6 (hardback)
             0-8058-4553-4 (paperback)

Exams and Grading Policy

Course grades will be based on:

  • Midterm: 30%
  • SCOPE presentation: 50%
  • Assignments and LiveTalks: 20%

Other Resources

For the Health Communication Programs course you are encouraged, but not required, to use resources other than those provided as course materials (all inclusive of audio, video, electronic and traditional print materials). There are many Internet-based sites from which you can obtain supplementary data and materials for the development of your health communication campaigns and for further knowledge of the topic areas covered in this course. We encourage you to explore these options and to share the information discovered with the rest of the class.

  

Contact Information

Your entire faculty can be reached at:

Johns Hopkins University/Center for Communication Programs
111 Market Place, Suite 310
Baltimore, MD 21202
Phone: 410-659-6300
Fax: 410-659-6266
hcp_online@jhsph.edu

Instructors

Benjamin V. Lozare
Phone: 410-659-6267

Phyllis T. Piotrow
Phone: 603-526-2755


Teaching Assistant

Roopa Kalyanaraman


Help

Concerns
Contact
Concerns about course topics and assignments
Technical concerns about the functionality and operation of course Web pages (before emailing, please make sure that you can replicate the problem)
  • DEHelp, the central help system for all tech support inquiries related to DED courses
Technical help on weekends
  • JHSPH User Support: 410-955-3781
Concerns about your Internet connection
  • Your Internet service provider (e.g., AT&T, Erols, etc.)
Concerns about your personal software
  • Your software vendor


Schedule

The Course Modules (password-protected) page is also your course schedule. It outlines all the important course dates and deadlines. Use this page to access all your course work as well as to find important course dates.


Ethical Conduct

The academic ethics code, as discussed in the Policy and Procedure Memorandum for Students, March 31, 1998, will be adhered to in this class.


Disability Support Services

If you are a student with a documented disability who requires an academic accommodation, please contact Betty H. Addison in the Office of Career Services and Disability Support: dss@jhsph.edu, 410-955-3034, or Room E-1140.

 

© 2008 The Johns Hopkins University. All rights reserved.
Copyright to this collective work of materials is owned by The Johns Hopkins University.
Copyright to individual contributions may be retained by contributing authors.